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Coca-Cola refreshes brand with global campaign built around shared moments | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Published Sept. 30, 2021 Asa Hiken

Coca-Cola is refreshing the brand platform for its Coke trademark, as well as altering its logo design and launching a global campaign to support the revamp, according to a company blog post. This is the first brand refresh for Coke in five years.

http://www.marketingdive.com/news/coca-cola-refreshes-brand-with-global-campaign-built-around-shared-moments/607445/
 

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